Rosalind Brown is CPC Women in Business February profile and our first business profile for the year 2011. Rosalind is the owner of Lover’s Ends, a beautiful villa “a home away from home” for those who have stayed there while holidaying in the beautiful island of St. Maarten. Lovers Ends is Rosalind’s vison of a perfect holiday spot.
Ms. Brown is an experienced business woman with over twenty years managing various types of businesses across business industries and sectors. Armed with her many years of experience in business development and managing successful businesses in the United States, together with knowledge and skills in market research, computers, building construction, real estate, a vision of what she wanted, and an openness to learn, Rosalind ventured into the tourism-real estate industry in 2005, and is having great success. In 2006 she successfully completed the construction of Lovers Ends and had a beautiful launch of the villa.
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| One of the beautiful rooms at Lovers Ends |
Lovers Ends is Rosalind’s most recent entrepreneurial project and during its various stages of development she has had to deal with many challenges, and has grown in her knowledge of every aspect of business associated with building and launching Lovers Ends. Lovers Ends caters to couples, business groups, families, weddings, and any social events or functions. Lovers Ends is a six bedrooms luxurious villa with six baths; with each room having its own theme and includes all the amenities of home. Lovers Ends is located in the Pelican Keys amidst beautiful beaches, jet skies, boat trips, night clubs, casinos, beautiful restaurants, a shopping mall, movie theatres, with the airport just a few miles away. Rosalind offers her customers a fantastic holiday experience, and confidently says that a visit to Lovers Ends, “gives you wonderful memories that you will always want to return year after year.”
Ms. Brown uses offline and online marketing strategies in the promotion of Lovers Ends. She utilizes a combination of marketing approaches including, word of mouth referrals, advertisements, blogging, and social media networking to promote Lovers Ends. Like so many business women today, computer based technologies plays an important role in the operation and management of Lovers Ends. Rosalind uses software for generating her documents, accounting purposes and client management. She also uses email to communicate with her clients as well as a website to promote the villa, globally. Social media networks such as Facebook and Twitter are a part of her online marketing strategies while actively involved in online forums dedicated to women in business.
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| The Pool at Lovers Ends |
Given the success that Rosalind is having as an entrepreneur, it was prudent to think that other women in business can benefit from her years of experience; therefore one of the questions that I asked her was: what advice will you give to other business women; something that you have learnt along the way? Rosalind’s advice to other women in business both the experienced and those now embarking on an entrepreneurial journey, is that they should not stop the flow of their creativity. She also added that it is a process and elaborates that when life opens a door you must walk through it and see the possiblities.
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| At the Poolside |
In the future, Rosalind would like to incorporate another business concept into her business portfolio. She would be adding retirement homes to her list. She especially loves this business venture because it is fueled by her personal story. During her father’s illness, finding elderly care home for him was difficult, and it was then that she saw a need for care facilities for the elders, and in 1996 she launched
Rosalind’s Loving Care, a home for the elderly. This new business is an extension of what she started in 1996 and we trust that she will also be successful in realizing this vision.
Mailing address of business #4 Carnelian Drive, St Maarten
Was first published on CPC Women in Business on Monday February 7, 2011.
© Copyright 2011 by Dr. Cheryl Cottle of Cottle's Professional Consulting. All Rights Reserved!
